TVN Warner Bros. Discovery leads the first ranking covering audience of the video content distributors in Poland

14 January 2025 | Wirtualnemedia.pl

Nielsen, a company measuring TV and streaming viewership, has released a new report showing the TOP 10 media groups with the largest audience share among video content distributors in Poland. The results include both TV channel viewership and on-demand services. The leader was the Warner Bros. Discovery group, ahead of public Polish Television and private Polsat group.

The audience share was calculated based on the total reach and time spent in a given medium by viewers. The leader in this respect is the Warner Bros. Discovery group, the broadcaster of TVN, TVN7, TVN24 and Eurosport and the owner of the Max and Player streaming platforms. The group has a 19.5% share in the category of video content sources.

Public Polish Television came in second place, with an 18.4% share. Third was Polsat Group, the broadcaster of Polsat, Polsat News, Super Polsat and TV4 and the owner of the Polsat Box GO service, with a share of 18.2%.

Fourth place is occupied by Google, the owner of YouTube, which obtained a 6.4% share.