TOP 10 video content providers in Poland. Watch time has dropped
29 April 2025 | wirtualnemedia
March, the first spring month, brought declines in time spent watching video content compared to February of this year. The leader in home video content viewership remained the TVN Warner Bros. Discovery group, according to the All Screens Video Landscape report, which covers viewership from four screens: televisions, PCs/laptops, smartphones and tablets at home.
According to Nielsen, compared to February, in March the time spent with streaming content dropped by 3.2% to 59 minutes per day, while the time spent with traditional content sources (cable, satellite, terrestrial TV) dropped by 3.8% to 3 hours 40 minutes per day. The podium positions remained unchanged in March. Warner Bros. Discovery strengthened its leading position in terms of audience share with 18.8% , increasing the gap to other broadcasters. Telewizja Polska came in second with a share of 18.31%, and Grupa Polsat came in third (17.87%). The composition of the top ten viewership has also not changed compared to the list from February this year. However, we can note that Netflix dropped one position down in favor of SPI, which took 8th place in the ranking.
The entire ranking:
- TVN Warner Bros Discovery – 18.8 percent
- Telewizja Polska – 18.31 percent
- Polsat Group – 17.87 percent
- Google – 6.39 percent
- Telewizja Republika – 4.93 percent
- Telewizja Puls – 4.35 percent
- Meta – 2.33 percent
- SPI International – 2.16 percent
- Netflix – 1.96 percent
- Canal+ – 1.85 percent
As in February, the TV remains the preferred home screen for watching video content . Compared to the previous month, March saw a one-percent decline in the share of the big screen in Google, Netflix and Canal+ viewership, in favor of other devices. The TV screen accounts for 28 percent (Google), 83 percent (Netflix) and 97 percent (Canal+) of viewership for these three players, respectively.
Our report, as every month, shows the situation in the media industry, enabling a better understanding of viewer preferences and helping our clients to better understand audience engagement and the way they consume content. Information about drops in viewership – characteristic of the spring and summer period – may be a signal to look for new formats or strategies for engaging audiences at this time . In turn, the continued dominance of television shows that traditional media still have a strong position – comments Lucyna Koba, Market Leader in Poland.
Data comes from Nielsen’s single-source telemetry panel consisting of 3,500 households and almost 9,700 panelists. The list is based on annual data on the share of viewership AMR (Average Minute Rating). Data is presented for the group over 4 years of age for 10 groups of distributors with the highest total viewership in a given month. The groups of individual distributors include all TV stations and Internet platforms/players owned by a given distributor and monitored by Nielsen.