“Dzień Dobry TVN” in the lead of breakfast programs. “Pytanie na śniadanie” in the lead

7 May 2025 | wirtualnemedia

According to Nielsen data obtained by the portal Wrtyalnemdia.pl, the leader of the breakfast programs ranking in April was “Dzień Dobry TVN” with an average viewership of 409 thousand viewers and a market share of 8.38 percent among all viewers, 10 percent in the age group 20-54 and 8.7 percent in the group 16-49. The morning TVN program improved its viewership compared to last year. It gained an average of 2.6 thousand viewers, although a year ago “Dzień Dobry TVN” had slightly higher shares in each of the audience groups (it was: 8.42 percent in the general group, 10.37 in 20-54 and 10.28 in 16-49).

Compared to March 2025, the TVN breakfast show – like the other two competition programs – saw slight declines in average viewership and market share in each age group. At that time, “Dzień Dobry TVN” was watched by an average of 424,000 viewers, the share in the 4+ group was 8.53%, 10.98% in the 20-54 group and 9.57% in the 16-49 group.  The TVN morning programme is broadcast every day and its hosts are: Marcin Prokop and Dorota Wellman, Paulina Krupińska and Damian Michałowski, Maciej Dowbor and Sandra Hajduk-Popińska, and Ewa Drzyzga and Krzysztof Skórzyński.  80 thousand viewers difference between “DDTVN” and “PnŚ” The second most popular breakfast program in April was “Pytanie na śniadanie”. Dwójka’s morning magazine was watched by an average of 329 thousand viewers, which gave the station a 6.75 percent market share in the general group, 6.12 percent among viewers aged 20-54 and 6.57 percent in the 16-49 group. Dwójka’s breakfast program is 80 thousand viewers away from the leader of the ranking.

Year-on-year, “Pytanie na śniadanie” has a smaller audience. Compared to the results from April 2024, the difference in the average number of viewers is 41,000. In terms of market share, in April last year, the Dwójka program had 0.8 percent more viewers in the 4+ group, 0.67 percent in the 20-54 group and 0.15 percent in the 16-49 group.  In March this year, “Pytanie na śniadanie” was watched by an average of 348 thousand viewers, with the station’s share at the level of 6.80 percent in the 4+ audience, 6.14 percent in the 20-54 age group and 6.62 percent among viewers aged 16-49.

Currently, the morning program of Dwójka is hosted by five couples: Łukasz Nowicki and Joanna Górska, Beata Tadla and Robert El Gendy, Katarzyna Dowbor and Filip Antonowicz, Robert Stockinger and Krystyna Sokołowska, and Anna Lewandowska and Łukasz Kadziewicz, who debuted as hosts of the program in mid-April . The former volleyball player and journalist previously associated with “Pytanie na śniadanie” replaced Katarzyna Pakosińska and Tomasz Tylicki.

Fewer viewers of “Hello, this is Polsat”

The program “Halo tu Polsat” was watched by an average of 189 thousand viewers in April, which gave Polsat a 3.47 percent share in the general group, 4.15 percent in the 20-54 age group and 3.85 percent in the 16-49 age group. In March, Polsat’s breakfast program was watched by 14 thousand more viewers. The average viewership was then 203 thousand viewers, giving the station a market share of 3.48 percent in the group of all viewers, 4.25 percent in the 20-54 age group and 4.07 percent among viewers aged 16-49.  The program “Halo tu Polsat” has been on the air since autumn last year. The format is broadcast three times a week from Friday to Sunday. The program is currently hosted by Maciej Rock and Agnieszka Hyży, Krzysztof Ibisz and Paulina Sykut-Jeżyna, and Maciej Kurzajewski and Katarzyna Cichopek.