Last year, “Dzień Dobry TVN” was the leader in breakfast programming for 12 consecutive months, attracting an average of 408,000 viewers. The TVN format had more viewers than in 2024 and was the only one of the three most popular programs to expand its audience.

07 January 2026 | Wirtualnemedia

According to Nielsen Audience Measurement data obtained by Wirtualnemedia.pl, the most popular breakfast program last year was “Dzień Dobry TVN” with an average audience of 408,000 people and a market share of 8.44 percent in the general audience, 10.56 percent in the 20-54 group and 9.36 percent in the 16-49 group.

Compared to data from 2024, the TVN program gained 26,000 viewers , also recording growth in almost every commercial group (the exception is a drop from 9.59% to 9.36% in the 16-49 group).

The competition is ending the year with a loss. Second-placed “Pytanie na śniadanie” (Question for Breakfast) was 80,000 viewers behind the leader. The TVP program was watched by an average of 327,000 people in 2025, translating into a 6.79% market share among the general audience, 6.07% among viewers aged 20-54, and 6.38% among viewers aged 16-49.

“Pytanie na śniadanie” lost almost 14,000 viewers compared to 2024, also recording declines in the general audience and 20-54 age groups, and an increase from 6.19% to 6.38% in the 16-49 age group.

“Halo tu Polsat” had an average of 202,000 viewers in 2025, with a market share of 3.72% among all viewers, 4.36% in the 20-54 age group, and 4.31% among the 16-49 age group. Polsat’s “Śniadaniówka” (Breakfast Show) was watched by 13,000 fewer people last year than in 2024. Although “Halo tu Polsat” recorded a decline in the general audience, the program’s share in commercial groups increased slightly – by an average of 0.19%.