7 August 2026 | wirtualmedia
This summer, all three major breakfast programs are vying for viewers’ attention. However, TVN remains the leader. “Dzień Dobry Wakacje” (Good Morning Vacation) averaged 363,000 viewers in July.
The first month of summer didn’t bring any changes to the rankings. Similar to June’s “Dzień Dobry TVN,” “Dzień Dobry Wakacje” is the most popular morning show for viewers. With an audience of over 360,000, TVN has a 7.97% overall market share , 9.95% in the 20-59 demographic, and 9.89% in the 16-49 demographic. Data comes from a Nielsen Audience Measurement report.
Second place on the podium is occupied by “Pytanie na śniadanie” with an average result of 309,000 viewers and market shares of: 6.61 percent (overall), 5.74 percent (in the 20-59 group) and 6.20 percent (in the 16-49 group).
“Halo, tu Polsat Wakacje” was watched by an average of 192,000 viewers in July (a 3.32% market share). It’s worth noting, however, that unlike “Dzień dobry Wakacje” and “PNŚ,” Polsat’s offering doesn’t air daily, but only on weekends.
Compared to June, the audience of TVN’s breakfast show decreased by 10,000. “PNŚ” and “Halo, tu Polsat” saw increases of 32,000 and 18,000, respectively.
Last year’s pauses and weekend releases
This year, none of the morning programs scheduled a summer break. In 2025, it was different: “Halo, tu Polsat” disappeared from the air, and “Dzień Dobry Wakacje” aired only on weekends.
The year-over-year comparison therefore excludes Polsat’s offering. As for the program aired on TVN, its average viewership in July 2025 was higher, reaching 424,000 viewers. However, it’s important to note that “Dzień Dobry Wakacje” was broadcast not seven days a week at that time, but only on weekends , when breakfast viewership is typically higher than on weekdays.
The audience of “Pytania na śniadanie” in the same period last year was 373,000, which is 64,000 more.
Changes to “Hello, this is Polsat”
After the summer break, fans of Polsat’s breakfast show will face significant changes. In July, after two years, the program will be discontinued.announced by Katarzyna Cichopek and Maciej Kurzajewski. Ewa Wachowicz is also saying goodbye to the host.