Warner Bros. Discovery with the largest audience share of all the video distributors in Poland

19 January 2025 | Press.pl

Warner Bros. Discovery has the largest audience share among video content distributors in Poland, according to Nielsen’s new All Screens Video Landscape. In 2024, Warner Bros. Discovery recorded a 19.51% audience share (combination of total reach and time spent) in the video content source category, ahead of public Polish Television (18.41%) and Polsat Group (18.18%).

The following positions were occupied by: Google (YouTube) – 6.44%, Puls Television – 3.8%, Republika Television – 3.24%, Meta (Facebook, Instagram) – 2.67%, SPI International – 2.26%, Netflix – 2.15%, Byte Dance (TikTok) – 1.68%.