Letter to the National Broadcasting Council from IAA Polska, SKM, ZFPR

February 25 this year. The license for the TVN7 entertainment channel will expire. Its broadcaster, Grupa Discovery / TVN, applied for an extension of the license 14 months earlier, on December 23, 2020. Unfortunately, the decision-making process to extend TV7’s license is similar to that of TVN24’s license, i.e. it is extended in a substantially unjustified manner. IAA Poland The International Advertising Association, the Association of Marketing Communication SAR and the Association of Public Relations Companies oppose this procedure by the National Broadcasting Council and call for an immediate decision to extend the license.

The failure to extend the license for the free entertainment channel TVN7 will primarily hit Polish audiences. Some of them will probably still have access to TVN7 via satellite channels and pay cable TV, but terrestrial TV recipients, usually less affluent, will lose this option.

Another attempt by the legislative and executive authorities to interfere with the rules of the commercial media and advertising market in Poland and the lack of a sense of stability directly affect the condition of not only the marketing communication industry, but also all entities with which this industry cooperates.

Moreover, postponing decisions until the last minute is an extremely destabilizing signal not only for entities involved in the Polish media and advertising market. Attempts to violate the constitutional guarantee of protection of rightly acquired rights and interests in progress, especially in relation to entities indirectly controlled by investors from the United States, our country’s most important ally, are a fatal signal for all potential investors.

Therefore, we urge the National Broadcasting Council to respect the provisions of Polish and international law and to immediately extend the license for the TVN7 channel.

Signatories of the appeal: IAA Poland International Advertising Association, Association of Marketing Communication SAR, Association of Public Relations Companies.

Source: Pressroom NowyMarketing