04 April 2023 | TVN Press Release

In March 2023, TVN Warner. Bros. Discovery maintained its position as the media market leader. Last month, the group achieved a share of 24.3% in commercial audiences 20-54. TVN Warner Bros. Discovery was the most popular channel among viewers in March. TVN – the broadcaster’s most popular general-interest channel – topped the Big5 ranking with an SHR of 9.3% in the 20-54 group. TVN24 and TVN24 BiS dominated the news station category with a combined audience share of 5.4% in the total viewers’ group. TVN24 maintained its leadership among news channels both in the commercial audience 20-54 (SHR 3.3%) and in the 4+ group (SHR 4.9%). In the 20-54 group, the lifestyle channel TVN Style (SHR 0.4%) and factual channel TVN Turbo (SHR 0.9%) were in first place. Eurosport 1, on the other hand, was the most-watched sports channel in the 4+ group (SHR 0.9%), recording the best viewing result in its history.

TVN WARNER BROS. DISCOVERY WITH THE BEST VIEWING FIGURES IN MARCH
TVN Warner Bros. Discovery maintained its leadership position in the 20-54 commercial group, achieving a 24.3% market share last month.

TVN, with a share of 9.3% in the commercial audience, ranked first among TV channels in Poland, maintaining its lead over the other Big5 stations. The list of traditionally largest TV channels in Poland is closed by TVN7, with a share of 3.9% in the 20-54 audience.

The most-watched program in TVN’s March schedule was “Facts,” the March 20 edition of which attracted nearly 2.8 million people in front of their screens (SHR 20-54: 24.43%). The next two places on the list of popularity among viewers belonged to sports shows. The second place went to the Nordic Ski World Championships in Planica, which was reported on March 4. On that day, more than 2.7 million viewers followed the ski jumping competition in real-time (SHR 4+: 24.66%). Numerous viewers of more than 2.3 million gathered in front of the screens for coverage of the ski jumping World Cup in Oslo (SHR 4+: 19.95%), securing third place for this program.

Last month, the TVN station’s breakfast program enjoyed strong interest among commercial audiences. Weekend editions of “Good Morning TVN” in March reached a market share of 10.6% in the commercial group, positioning the program as the leader in this category.

The beginning of the television season – in this case spring – is always an extremely important moment for us. We verify where we are and how successful we have been in preparing our new frames. And although we have more months ahead of us, looking at the results so far, I can confidently say that we have had another successful season. We are maintaining our first place as a TV group by a large margin and in every category of channels: free-to-air, news, sports, lifestyle, and factual. At the same time, we manage to continuously strengthen our position in streaming, both thanks to local productions, which are the best-watched items on Player, and great foreign series, which are the basis of HBO’s offer,” says Bogdan Czaja, Group Vice President – Programming & Operations, TVN Warner Bros. Discovery.

SUCCESS OF TVN WARNER BROS. DISCOVERY IN THE NEWS CATEGORY
TVN’s “Facts” in March 2023 was again in the leading position among major news services. TVN’s “Facts” average daily market share was 22.2 percent in the 4+ general category. This result includes both TVN and TVN24 BiS. In the 20-54 age group, TVN’s “Facts” achieved a 23.1 percent market share in March 2023.
TVN24 was the most-watched news channel in the country in March. The station achieved a share of 4.9 percent in the 4+ group and 3.3 percent in the 20-54 commercial audience during the period under review. The broadcaster’s entire news portfolio – TVN24 and TVN24 BiS – achieved a 5.4 percent share among all viewers.
Tvn24.pl maintains its position as the leader of TV station portals for another month – in March alone, the site was visited by more than 9.5 million users.

TVN WARNER BROS. DISCOVERY WINS IN LIFESTYLE, FACTS AND SPORTS
TVN Style (SHR: 0.4%, 20-54) had the largest audience among lifestyle channels. The most watched programs by viewers last month were “Kitchen Revolutions,” “I’m from Poland” and “Ugotowani.” TVN Turbo became the leader of the factual channels with 0.9% of the commercial audience. The most-watched programs by the station’s viewers in March were “Car Wars,” “Professional Traders” and “Automaniak.”
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